Analyzing Attitude towards COVID-19 Vaccine in the Context of the Health Industry: The Role of Country of Origin Image

Aim: The aim of this study is to investigate individuals’ attitude towards the coronavirus disease 2019 (COVID-19) vaccine, and explain vaccination intention in framework theory reasoned action. extends action with country origin image variable. Material Methods: data were collected by survey method. consists a total 48 items, including individual innovativeness, subjective norms, COVID-19 get image, demographic characteristics, general opinions about vaccine COVID-19. 333 participants answered surveys. Data analyzed structural equation modeling using SPSS v.21 AMOS v.23 package programs. Results: Attitude German (β=0.888, p<0.001) German’s (β=0.436, variables have significant positive relationships vaccine. Subjective norms (β=0.750, p<0.001), China’s (β=0.265, Chinese (β=0.198, Country significantly positively related both (β=0.690, (β=0.461, p<0.001). Conclusion: most important factor associated norm. variable for countries.